American music producer, brand strategist, professional YouTuber, award winning creative marketing specialist, and founder of Jusbi™ Apparel has established himself as an authority in the online business world.
When did you realize you had a passion worth pursuing?
In October of 2006 I discovered music production through one of my good friends and fell in love with it. Fast forward to 2010 and I was making a comfortable six-figure income from the comfort of my home solely from selling instrumentals online. Learning how to build a business in that niche introduced me on the world of online marketing and entrepreneurship. These days my passions are focused on educating those who want to establish themselves in the music industry and make a living creating music.
What does your background look like?
I grew up in a relatively small town in central Wisconsin as the oldest of three boys in a lower-middle class blue-collar family. Barely graduating high school I found myself working in a window factory at 18 with limited growth opportunity. By 21 I had worked my way up to running the most important department in the manufacturing facility and realized I would be there for life if I didn’t escape while I was young. So I decided to pursue a career in music and leave the closed-minded community I grew up in. 90 days later I packed my car with everything I could fit in it and with $3,400 in my pocket I relocated in Orlando, FL where I had never even visited prior to that day.
Tell us what motivates you?
Growing up in a relatively poor household my driving motivator is to break the cycle of poverty and show the world that the environment in which you are raised does not determine the life in which you create for yourself. I want to help thousands of people repair their damaged belief systems and instill inspiration and self confidence in individuals the rest of the world gave up on.
Can you share what adversity or challenges you’ve faced / how did you feel and how you moved through this period?
At 17 years old I found myself homeless and dead broke. As a child of divorce my own identity and sense of normalcy was challenged in some of the most formidable years of my life. Years later I also experienced a very similar financial situation during the recession in which I hit rock bottom. I own my successes to those experiences though. They forced me to create opportunities where they previously didn’t exist and also teach me how to be incredibly financially conscious. I’ve never let adversity get me down because I just view it as a new challenge to conquer. You can either define your victories in life or let adversities define your life itself. I refuse to play the victim.
Do you still have obstacles & barriers?
I believe that everyone has obstacles, but having obstacles isn’t a bad thing. Obstacles empower us to stay sharp and flex our problem solving muscle. Life in many ways is a game in the sense that depending on how strategic you are you can develop an incredible life of purpose and financial success. Obstacles in my present life are mostly self imposed mental roadblocks. When trying to reach new levels of success that no one in your family has ever reached before it can be difficult to believe that you’re worthy of the rewards or capable of the accomplishments. That’s why finding mentors and surrounding yourself with high level thinkers is so important.
Tell us what inspires you to do what you do?
Knowing that I am capable of changing the projection of someone’s life in a profoundly positive way is my guiding light. That’s where I find the most joy and fulfillment.
What do you consider to be the most courageous thing you’ve done?
As I mentioned earlier I would definitely have to say that leaving my hometown to pursue my dream would have to be the most courageous action I’ve taken in my life.
What does a future you look like / Where do you see yourself?
So I’m incredibly excited for the future. Not just for my own personal reasons, but also for everyone who closely follows my content. I’ve been spending the majority of my time developing educational content for ambitious music creators to aid them in developing a scalable monetization strategy to transform their passion for making music into a sustainable income. My vision is to develop the #1 platform for music marketing and music-based online business information on the internet and to become a sought after speaker and personality in the space. In the next five years my goal is to become peers with legends such as Gary Vaynerchuck, Jeff Walker, and Andy Frisella.
Who is your real life hero – and why?
I honestly don’t have many people who I would consider to be on a hero level, but one person who I am incredibly inspired by is Elon Musk. His imagination, drive, and “anything is possible” attitude has definitely helped shape my perspective. I also love that he is a very authentic person who doesn’t pretend to be someone he’s not.
If you could give any advice to others wanting to succeed, what would it be?
The biggest piece of advice I could give is that you just have to get started and run towards your vision. It doesn’t matter where you start. What matters is that you start. So many people waste years of their lives thinking about taking action. They contemplate the what-ifs, try to plan everything out, and wait for the perfect timing. Those people fail 100% of the time. If you want something you need to take massive imperfect action and work it into reality. Run through life with positive intentions. Stay malleable and receptive to change and opportunity as they present themselves all the time right under your nose.