GUINNESS WORLD RECORD BREAKER & FAMILY MAN

James Lawrence lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. 

He knew there was more: 50 Ironmans, 50 States, 50 consecutive days.

50, 50, 50

Repeatedly mocked for choosing a goal so big, Lawrence takes on the challenge of doing 50 long distance triathlons, in 50 consecutive days, through all 50 US States. His journey will make you laugh, cry and possibly squirm in your seats in disbelief.

REDEFINING IMPOSSIBLE

Lawrence shares with you the ups, the downs and the life lessons learned along the way. His story resonates with all, young and old. You won’t want to miss this tale of adventure as they ‘Redefine Impossible.’

CONQUER 100 – What is it & Why ?

James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more: 50 Ironmans, 50 States, 50 consecutive days. 

After accomplishing the fifty, James knew he wasn’t done yet. Over the next five years, he rode his mountain bike to the top of Mount Kilimanjaro, ran 235 miles across Greece, competed in Xtreme Triathlons around the world, and raced the Xtri World Championship in Norway. He also competed in the T.V. World Premiere of The World’s Toughest Race – a ten-day adventure race through the back jungles of Fiji, and The Uberman, all leading up to his biggest project––Conquer One Hundred––racing a full-distance triathlon for 100 consecutive days, from March 1, 2021 – June 8, 2021. 140.6 miles a day, for 14 weeks, totally 14, 060 miles. 

 James is now experiencing being the parent of four teenage girls and one son who is almost a teenager as well. After watching the documentary on Netflix for Operation Underground Railroad, he knew that he wanted to get involved. He contacted O.U.R. and was thrilled to create a partnership to raise money for the cause. Human trafficking is modern-day slavery, and James is excited to get involved in freeing modern-day slaves, particularly teenagers and children.

The Iron Cowboy | James Lawrence